The Global Code of Ethics for Tourism (GCET) is a comprehensive set of principles developed by the World Tourism Organization for key players in tourism and acts as a guide for tourism development. Key players in tourism are governments, the travel industry, communities and tourists. The GCET aims to maximise the sector’s benefits while minimising its potentially negative impact on the environment, cultural heritage, and societies across the globe. It is not legally binding but features a voluntary implementation mechanism.

The Global Code of Ethics for Tourism consists of 10 articles covering the economic, social, cultural and environmental components of travel and tourism:

Article 1:

Tourism’s contribution to mutual understanding and respect between peoples and societies

1. The understanding and promotion of the ethical values common to humanity, with an attitude of tolerance and respect for the diversity of religious, philosophical and moral beliefs, are both the foundation and the consequence of responsible tourism; Stakeholders in tourism development and tourists themselves should observe the social and cultural traditions and practices of all peoples, including those of minorities and indigenous peoples, and recognise their worth.
2. Tourism activities should be conducted in harmony with the attributes and traditions of the host regions and countries and with respect for their laws, practices, and customs.
3. The host communities, on the one hand, and local professionals, on the other, should acquaint themselves with and respect the tourists who visit them and find out about their lifestyles, tastes, and expectations; the education and training imparted to professionals contribute to a hospitable welcome.
4. It is the task of the public authorities to protect tourists and visitors and their belongings; they must pay particular attention to the safety of foreign tourists owing to the particular vulnerability they may have; they should facilitate the introduction of specific means of information, prevention, security, insurance, and assistance consistent with their needs; any attacks, assaults, kidnappings, or threats against tourists or workers in the tourism industry, as well as the wilful destruction of tourism facilities or elements of cultural or natural heritage, should be severely condemned and punished in accordance with their respective national laws.
5.  When travelling, tourists and visitors should not commit any criminal act or any act considered criminal by the laws of the country visited and abstain from any conduct felt to be offensive or injurious by the local populations, or likely to damage the local environment; they should refrain from all trafficking in illicit drugs, arms, antiques, protected species, products and substances that are dangerous or prohibited by national regulations.
6. Tourists and visitors have the responsibility to acquaint themselves, even before their departure, with the characteristics of the countries they are preparing to visit; they must be aware of the health and security risks inherent in any travel outside their usual environment and behave in such a way as to minimise those risks.

Article 2:

Tourism as a vehicle for individual and collective fulfilment

1. Tourism, the activity most frequently associated with relaxation, sport, and access to culture and nature, should be planned and practised as a privileged means of individual and collective fulfilment. When practised with a sufficiently open mind, it is an irreplaceable factor in self-education, mutual tolerance, and learning about the legitimate differences between peoples and cultures and their diversity.
2. Tourism activities should respect the equality of men and women; they should promote human rights and, more particularly, the individual rights of the most vulnerable groups, notably children, the elderly, the handicapped, ethnic minorities, and indigenous peoples.
3.  The exploitation of human beings in any form, particularly sexual, especially when applied to children, conflicts with the fundamental aims of tourism and is the negation of tourism; as such, in accordance with international law, it should be energetically combatted with the cooperation of all the states concerned and penalised without concession by the national legislation of both the countries visited and the countries of the perpetrators of these acts, even when they are carried out abroad.
4.  Travel for purposes of religion, health, education and cultural or linguistic exchanges are particularly beneficial forms of tourism, which deserve encouragement.
5.  The introduction into curricula of education about the value of tourist exchanges, their economic, social and cultural benefits, and also their risks, should be encouraged.

Article 3:

Tourism is a factor in sustainable development

1. All stakeholders in tourism development should safeguard the natural environment with a view to achieving sound, continuous, and sustainable economic growth geared towards satisfying equitably the needs and aspirations of present and future generations.
2. All forms of tourism development that are conducive to saving rare and precious resources, in particular water and energy, as well as avoiding waste production as much as possible, should be given priority and encouraged by national, regional and local public authorities.
3.  The staggering in time and space of tourist and visitor flows, particularly those resulting from paid leave and school holidays, and a more even distribution of holidays should be sought so as to reduce the pressure of tourism activity on the environment and enhance its beneficial impact on the tourism industry and the local economy;
4.  Tourism infrastructure should be designed and tourism activities programmed in such a way as to protect the natural heritage composed of ecosystems and biodiversity and to preserve endangered species of wildlife; the stakeholders in tourism development, and especially professionals, should agree to the imposition of limitations or constraints on their activities when these are exercised in particularly sensitive areas: desert, polar or high mountain regions, coastal areas, tropical forests or wetlands, propitious to the creation of nature reserves or protected areas;
5.  Nature tourism and ecotourism are recognised as being particularly conducive to enriching and enhancing the standing of tourism, provided they respect the natural heritage and local populations and are in keeping with the carrying capacity of the sites.

Article 4:

Tourism, a user of the cultural heritage of mankind and contributor to its enhancement

1. Tourism resources belong to the common heritage of mankind; the communities in whose territories they are situated have particular rights and obligations to them.
2. Tourism policies and activities should be conducted with respect for the artistic, archaeological, and cultural heritage, which they should protect and pass on to future generations; particular care should be devoted to preserving and upgrading monuments, shrines, and museums, as well as archaeological and historic sites which must be widely open to tourist visits; encouragement should be given to public access to privately-owned cultural property and monuments, with respect for the rights of their owners, as well as to religious buildings, without prejudice to normal needs of worship.
3.  Financial resources derived from visits to cultural sites and monuments should, at least in part, be used for the upkeep, safeguarding, development, and embellishment of this heritage.
4.  Tourism activity should be planned in such a way as to allow traditional cultural products, crafts and folklore to survive and flourish, rather than causing them to degenerate and become standardised

Article 5:

Tourism is a beneficial activity for host countries and communities

1. Local populations should be associated with tourism activities and share equitably in the economic, social and cultural benefits they generate, particularly in the creation of direct and indirect jobs resulting from them;
2. Tourism policies should be applied in such a way as to help to raise the standard of living of the populations of the regions visited and meet their needs; the planning and architectural approach to and operation of tourism resorts and accommodation should aim to integrate them, to the extent possible, in the local economic and social fabric; where skills are equal, priority should be given to local manpower.
3.  Special attention should be paid to the specific problems of coastal areas and island territories and to vulnerable rural or mountain regions, for which tourism often represents a rare opportunity for development in the face of the decline of traditional economic activities.
4.  Tourism professionals, particularly investors, governed by the regulations laid down by the public authorities, should carry out studies of the impact of their development projects on the environment and natural surroundings; they should also deliver, with the greatest transparency and objectivity, information on their future programmes and their foreseeable repercussions and foster dialogue on their contents with the populations concerned.

Article 6:

Obligations of stakeholders in tourism development

1. Tourism professionals should provide tourists with objective and honest information on their places of destination and the conditions of travel, hospitality, and stays; they should ensure that the contractual clauses proposed to their customers are readily understandable as to the nature, price, and quality of the services they commit themselves to providing and the financial compensation payable by them in the event of a unilateral breach of contract on their part.
2. Insofar as it depends on them, tourism professionals should show concern, in cooperation with the public authorities, for the security and safety, accident prevention, health protection, and food safety of those who seek their services; likewise, they should ensure the existence of suitable systems of insurance and assistance; they should accept the reporting obligations prescribed by national regulations and pay fair compensation in the event of failure to observe their contractual obligations.
3.  Tourism professionals, so far as this depends on them, should contribute to the cultural and spiritual fulfilment of tourists and allow them, during their travels, to practice their religions.
4.  The public authorities of the generating states and the host countries, in cooperation with the professionals concerned and their associations, should ensure that the necessary mechanisms are in place for the repatriation of tourists in the event of the bankruptcy of the enterprise that organised their travel.
5.  Governments have the right – and the duty – especially in a crisis, to inform their nationals of the difficult circumstances, or even the dangers they may encounter during their travels abroad; it is their responsibility however to issue such information without prejudicing in an unjustified or exaggerated manner the tourism industry of the host countries and the interests of their own operators; the contents of travel advisories should therefore be discussed beforehand with the authorities of the host countries and the professionals concerned; recommendations formulated should be strictly proportionate to the gravity of the situations encountered and confined to the geographical areas where the insecurity has arisen; such advisories should be qualified or cancelled as soon as a return to normality permits.
6.  The press, and particularly the specialized travel press and the other media, including modern means of electronic communication, should issue honest and balanced information on events and situations that could influence the flow of tourists; they should also provide accurate and reliable information to the consumers of tourism services; the new communication and electronic commerce technologies should also be developed and used for this purpose; as is the case for the media, they should not in any way promote sex tourism.

Article 7:

Right to tourism

1. The prospect of direct and personal access to the discovery and enjoyment of the planet’s resources constitutes a right equally open to all the world’s inhabitants; the increasingly extensive participation in national and international tourism should be regarded as one of the best possible expressions of the sustained growth of free time, and obstacles should not be placed in its way.
2. The universal right to tourism must be regarded as the corollary of the right to rest and leisure, including reasonable limitations on working hours and periodic holidays with pay, guaranteed by Article 24 of the Universal Declaration of Human Rights and Article 7.d of the International Covenant on Economic, Social, and Cultural Rights.
3.  Social tourism, and in particular associative tourism, which facilitates widespread access to leisure, travel and holidays, should be developed with the support of the public authorities.
4.  Family, youth, student and senior tourism, as well as tourism for people with disabilities, should be encouraged and facilitated.

Article 8:

Liberty of tourist movements

1. Tourists and visitors should benefit, in compliance with international law and national legislation, from the liberty to move within their countries and from one state to another, in accordance with Article 13 of the Universal Declaration of Human Rights; they should have access to places of transit and stay and to tourism and cultural sites without being subject to excessive formalities or discrimination.
2. Tourists and visitors should have access to all available forms of communication, internal or external; they should benefit from prompt and easy access to local administrative, legal, and health services; and they should be free to contact the consular representatives of their countries of origin in compliance with the diplomatic conventions in force.
3.  Tourists and visitors should benefit from the same rights as the citizens of the country visited concerning the confidentiality of the personal data and information concerning them, especially when these are stored electronically.
4.  Administrative procedures relating to border crossings, whether they fall within the competence of States or result from international agreements, such as visas or health and customs formalities, should be adapted, so far as possible, so as to facilitate the maximum freedom of travel and widespread access to international tourism; agreements between groups of countries to harmonise and simplify these procedures should be encouraged; and specific taxes and levies penalising the tourism industry and undermining its competitiveness should be gradually phased out or corrected.
5.  So far as the economic situation of the countries from which they come permits, travellers should have access to allowances of convertible currencies needed for their travels.

Article 9:

Rights of workers and entrepreneurs in the tourism industry

1. The fundamental rights of salaried and self-employed workers in the tourism industry and related activities should be guaranteed under the supervision of the national and local administrations, both of their states of origin and of the host countries, with particular care, given the specific constraints linked in particular to the seasonality of their activity, the global dimension of their industry, and the flexibility often required of them by the nature of their work.
2. Salaried and self-employed workers in the tourism industry and related activities have the right and the duty to acquire appropriate initial and continuous training; they should be given adequate social protection; job insecurity should be limited so far as possible; and a specific status, with particular regard to their social welfare, should be offered to seasonal workers in the sector.
3. Any natural or legal person, provided he or she has the necessary abilities and skills, should be entitled to develop a professional activity in the field of tourism under existing national laws; entrepreneurs and investors, especially in the area of small and medium-sized enterprises, should be entitled to free access to the tourism sector with a minimum of legal or administrative restrictions.
4.  Exchanges of experience offered to executives and workers, whether salaried or not, from different countries contribute to the development of the world tourism industry; these movements should be facilitated as far as possible in compliance with the applicable national laws and international conventions.
5.  As an irreplaceable factor of solidarity in the development and dynamic growth of international exchanges, multinational enterprises of the tourism industry should not exploit the dominant positions they sometimes occupy; they should avoid becoming the vehicles of cultural and social models artificially imposed on the host communities; in exchange for their freedom to invest and trade, which should be fully recognised, they should involve themselves in local development, avoiding, by the excessive repatriation of their profits or their induced imports, a reduction of their contribution to the economies in which they are established.
6.  Partnership and the establishment of balanced relations between enterprises of generating and receiving countries contribute to the sustainable development of tourism and equitable distribution of the benefits of its growth.

Article 10:

Implementation of the principles of the Global Code of Ethics for Tourism

1. The public and private stakeholders in tourism development should cooperate in the implementation of these principles and monitor their effective application;
2. The stakeholders in tourism development should recognise the role of international institutions, among which the World Tourism Organisation ranks first, and non-governmental organisations with competence in the fields of tourism promotion and development, the protection of human rights, the environment, or health, with due respect for the general principles of international law.
3.  The same stakeholders should demonstrate their intention to refer any disputes concerning the application or interpretation of the Global Code of Ethics for Tourism for conciliation to an impartial third body known as the World Committee on Tourism Ethics.